Institutions are often mired in short-term thinking, weighed down by the narrow interests of one part superceding the interests of the whole.
But the interests of the whole depend on a well-earned brand image. Building brand in any given market takes time, great care, smart decision making, and the coherent, expert execution of a strategic plan.
When it comes to international student recruitment, superb analysis and ingenious marketing are a must. Easily overlooked is how brand advancement requires granular, sophisticated student selection methods. Moreover, a rigorous scheme for excluding disingenuous cases is a must. Institutions ignore this at their peril.
Burnishing a reputation over the long term requires kaleidoscopic command of the myriad factors that affect brand image – that’s
WHAT WE DO!
We need a long-term plan for recruiting internationally to our professional master programs.
Schools, Universities, Around the world
We make them count!
Are our international tuition prices where they should be?
From school halls . . .
to shopping malls!
Brazil? Bangladesh?
We forge partnerships.
We need to get out of a bad deal!
Are we getting into a good deal?
We’re okay for quantity, quality is another story!
How can we better handle enquiries from foreign institutions?
What can be done to be more of a player with graduate students?
We have issues with students’ representations and practices.
Could we be doing a better job recruiting internationally?
When “international” becomes central, you need globally grounded advice on speed-dial.
From vision to action,
A plan that has traction
Could we plan 5 years out even if we were ready to do so?
Build your image . . .
every day!
Can you invigilate? Screen documents? Random test for fraud?
We do them well in many challenging marketplaces.
Vetting & Verification
We are in a mess with an overseas partner, can you help?
Conferences, publications
We need to square away our position on working with agents.
Unparalleled acuity,
Pragmatic advice
We need to attract better quality students.
Reach them before
they leave home
We need support for study abroad programs.
Sec or post-Sec,
Big city or small town
